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Real Estate Drone Video Photography, Drone Video Photo for Realtors, Residential Commercial Real Estate Photography, Drone Video Photo Service, Pensacola, Fort Milton, Milton, Pace, Gulf Breeze, Destin beach, Perdido Key,

Benefits of drone photography in real estate

Benefits of drone photography in real estate by Red Wasp Drone

According to the multiple listing service (MLS), homes and properties with drone images are up to 68% more likely to sell than those without them. Aerial photos allow buyers to get a better understanding of what the property looks like, its dimensions, and the surrounding area.

Mar 4, 2022

Drone photography has become increasingly popular in real estate for a number of reasons. Here are some of the key benefits:

  1. Unique perspectives: Drones can capture unique angles and viewpoints that traditional photography cannot. By taking aerial shots, drone photography can give potential buyers a bird’s eye view of a property and its surroundings.
  2. Increased interest: High-quality drone photography can make a property stand out online, increasing interest from potential buyers. Aerial shots can also give potential buyers a better sense of the property’s size, layout, and surroundings.
  3. Cost-effective: Drone photography can be a cost-effective way to capture high-quality images of a property. It can be less expensive than hiring a professional photographer to take photos from a helicopter or airplane.
  4. Time-saving: Drones can quickly capture images of a property from multiple angles, saving time and effort compared to traditional photography methods.
  5. Improved marketing: High-quality drone photography can improve a property’s marketing efforts by creating visually compelling images and videos that can be used in online listings, social media, and other marketing materials.

Overall, drone photography has become a valuable tool in real estate for showcasing properties and attracting potential buyers.

Real Estate Photography:

Real estate agents are able to sell properties more effectively by utilizing drone photography and video, as aerial photography is quickly becoming the standard in effectively marketed real estate listings.

Wedding Photography:

Drones allow videographers to capture sweeping footage from overhead, creating an extremely dramatic effect for wedding videos.


Drones allow the capture of images or the display of ads that are currently costly or difficult to obtain.


Many news organizations use helicopters or planes which have higher costs and require people on-site to operate. Additionally, if a journalist is covering conflict or natural disaster, drones can remove people from that danger while still covering the story.


Real Estate Drone Video Photography, Drone Video Photo for Realtors, Residential Commercial Real Estate Photography, Drone Video Photo Service, Pensacola, Fort Milton, Milton, Pace, Gulf Breeze, Destin beach, Perdido Key,

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Drone video and photo for Real Estate

Drone video and photo for Realtors in Pensacola Area by RedWasp Drone

Several studies confirm the effectiveness of drone videos as a marketing tool for real estate agents.

As we all know, Google loves video: 70% of the top 100 search result pages feature video. According to Kissmetrics, websites using video on their home or product pages significantly increase sales between 64% and 85%.

Research conducted by the Multiple Listing Service indicates that houses that are photographed from the air sell 68% faster than those that are photographed from the ground. In addition, drone costs have decreased significantly, and most experienced real estate photographers offer aerial imaging services.

Should you use professional drone photography or video to help sell your listings?

In some cases, yes. Many properties can benefit from drone videos, but others can suffer from them.

The question is, “Does it meet the ‘CLIP’ test?”


These four factors help you quickly evaluate if aerial photography and/or video could benefit your listing:


From its design and location to how it is positioned on a lot, every property has a story to tell. Agents often seize on this in their listing descriptions. Could aerial imagery help tell the story of your property? If you can visually showcase a benefit in a way that significantly enhances a key property benefit or feature that your words alone can’t accomplish, adding aerial imagery is a plus.


Real estate is all about location; seeing where a home sits in relationship to community amenities can be priceless. Could it help a prospective buyer see how easy it would be for their child to bike to school or shop at a local grocery and other stores? Does aerial imagery reveal that the home is just a couple of rows of houses away from the water or a golf course? Would it help to showcase a property’s abundant outdoor space and how it sits in relation to other homes? Location is often a significant reason you should include aerial footage with your new listing. There’s probably no better way to show the surrounding neighborhood than aerial shots.


Aerial footage has an instant “wow” factor. Seeing a home from above is cool, especially with video footage. In the right hands, drones shoot stunningly high-quality photos and video. The versatility of the images captured by drones is unsurpassed. Real estate drone videos remind us of Hollywood filmmakers, and the professional footage makes a listing look more important and the home more valuable. When you can wow your seller, you can win the listing, and drone footage can help agents win listings.


You can see things from 50 feet above a home you can’t adequately capture any other way. Buyers viewing a home from above get a better sense of the house size and the property layout. It also helps buyers get a better understanding of the home’s design. Drones also give buyers access to normally inaccessible areas, such as an up-close look at the roof, outbuildings, dense trees on the property, and more.

The downside to real estate drone videos is that it can be unforgiving. While a professional real estate photographer can bring out the best features in any home, aerial imagery could enhance the weaknesses of many homes.

But the CLIP test demonstrates that drone footage should not be limited to million-dollar listings. While real estate agents listing high-end homes often use drone footage, it should be a consideration for any home that can benefit from drone shots.

Today, drone footage is often a “nice to have” addition to a real estate listing photo shoot. But as competition among sellers re-enters the real estate marketplace, we can expect more professionally shot aerial photos and video.

For properties where drone footage can boost the prospects of a faster sale, a better offer, or help an agent make more sales, aerial footage should become a “must-have.”

In RedWasp Drone we are happy to help you with your next Real Estate Drone Video or Photoshoot.


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