Virgil Abloh’s Collaboration with Mercedes-Benz Revealed

Mercedes-Benz has unveiled a creative take on its G-Class through a collaboration with creative director and fashion designer Virgil Abloh.

Titled “Project Geländewagen,” Abloh recreated the G-Class model as a piece of art, which will be made into a scale replica and auctioned off via Sotheby’s Contemporary Curated for an estimated $60,000 to $80,000.

“My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities,” said Abloh. “For me, it’s all about providing opportunities for those coming after me and giving this next generation a foundation for success, both here with Mercedes-Benz and through my own Virgil AblohTM ‘Post-Modern’ Scholarship Fund.”

Virgil Abloh's Collaboration with Mercedes-Benz Revealed

Abloh added that “Mercedes-Benz is a brand that stands for luxury and exceptional performance. Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.”

Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Conde Nast Traveler, Business Insider — and the host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. USA Today has named him one of the “Top 10 Luxury Travel Bloggers” — and Madison Magazine honored him as one of the “Top 20 Most Influential People in Madison.”

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